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鶹 Privacy Notice

鶹 Privacy Notice

At 鶹, we approach data and privacy as we approach everything we do: we put people first.

As part of our effort to protect your privacy and to comply with applicable privacy and data protection laws, we strive to consider all of our data governance practices through the lens of the recognized principles of data minimization, limited collection, and limited use, among other key areas addressed below. We do so to respect and maintain your trust. In other words, we believe that taking care of you includes taking care of your data and privacy. Grab a cup of coffee and learn more below.

Please see the Consumer Health Data Privacy Notice for Washington and Nevada for additional information of how we may process personal information that could be considered consumer health data.

STARBUCKS PRIVACY NOTICE

Last Revised: January 17, 2025

Overview

This 鶹 Privacy Notice describes the types of personal information that 鶹 Corporation and its respective subsidiaries and affiliates (“鶹,” “we,” and “us”) collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your information. It also explains how we communicate with you and how you can make requests or submit inquiries to us about your information. Our goal is to help you understand how we use your information to improve our products, services, marketing, and interactions with you, as part of our commitment to maintaining your trust. Thank you for taking the time to read and understand our data and privacy related practices.

By continuing to use 鶹 Services you acknowledge this Privacy Notice and agree to our Terms of Use and other important policies, all available on our Online Policies page.

Contents

You may skip to the specific sections of our Privacy Notice by selecting any of the sections listed below.

  1. Applicability and Scope
  2. Updates to this Privacy Notice
  3. Information We Collect
  4. Sources of Information
  5. How We Use Your Information
  6. How We Disclose Your Information
  7. Cookies, Web Beacons, and Similar Technologies
  8. How We Protect Your Information
  9. Retention
  10. Children’s Privacy
  11. 鶹 WiFi
  12. Your Choices & Rights
  13. Notice of Financial Incentive & 鶹® Rewards
  14. Additional Disclosures for Data Subjects in the EEA, the U.K. and Switzerland
  15. Participation in the Data Privacy Framework
  16. Contact Us

1. Applicability and Scope

This Privacy Notice (“Notice”) applies to the websites located at starbucks.com, starbucksreserve.com, starbucks.ca, the 鶹 mobile applications available at /coffeehouse/mobile-apps (“鶹 App”), when you visit our stores, and through any other websites or applications owned and operated by 鶹 brands or products that direct the viewer or user to this Notice (“鶹 Services”). Our websites and mobile applications may offer links to websites and/or other mobile applications that are operated by third parties and not by 鶹. If you visit one of these linked websites, you should read the website’s privacy notice, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is governed under their privacy notice, terms and conditions, and other policies.

2. Updates to this Privacy Notice

We may update this Notice from time to time. We will notify you of material changes to this Notice and will update the Last Revised date on this Notice. We encourage you to look for updates and changes to this Notice when you access our websites and mobile applications.

3. Information We Collect

When you visit and use the 鶹 Services, we may collect the following categories of information:

Additionally, depending on how you use the 鶹 Services, we may collect the following categories of sensitive personal information from you:

We may aggregate or de-identify the information described above.  Aggregated or de-identified data that we do not attempt to reidentify is not subject to this Notice.

Without this information, we may not be able to provide you with all the requested services.

4. Sources of Information

In addition to the information we receive from you, we may also receive the categories of information described above from other sources including from other users of 鶹 Services (such as when they purchase a gift for you), advertising partners, co-sponsors, internet service providers, data analytics providers, operating systems and platforms, social networks, and publicly available sources. For example, if you access any social media or similar services through the 鶹 Services to login or to share information about your experience on our 鶹 Services with others, we may collect information from these third-party services.

5. How We Use Your Information

We may use your information for business purposes, including to provide the products and services you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform website and mobile application analytics.  We may use the information we collect about you to:

(a)  To Provide Our Services – We may process your information when you access or use the 鶹 Services, including to:

(b)  To Communicate With You – We may process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:

(c)  For Research, Development, and Improvement of Our Services – We want to ensure that our website, mobile applications, and services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:

(d)  To Enforce our Terms, Agreements, or Policies – To maintain a safe, secure, and trusted environment for you when you use our websites, mobile applications, and other services, we may use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.

(e)  To Comply with Applicable Laws – We may be required to process certain information under certain laws and regulations, such as tax laws, as well as to:

(f)  Targeted Advertising – We may process your information to provide you with targeted advertising (also known as cross-contextual advertising and online behavioral advertising) and offers and promotions that you may be interested in.

(g)  With Your Consent – We may process certain information in order to fulfill any other business or commercial purposes at your direction or with your consent.

6. How We Disclose Your Information

We may disclose your information as needed to fulfill the purposes described in this Notice and as permitted by applicable law.

(a)  When We Work Together – We may share information between and among 鶹 Corporation, its subsidiaries, and affiliates for purposes of management and analysis, decision making, and other business purposes. For example, we may share your information with our subsidiaries and affiliates to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings.

(b)  When We Work with Service Providers & Business Partners – We may share each of the categories of information described, in the “Information We Collect” section, for a variety of business purposes, with our service providers and business partners who provide an array of services such as payment processing, website and data hosting, location mapping, product and service delivery, customer service, advertising and marketing (including counting ad impressions and audience creation), facilitating sweepstakes and 鶹® Rewards loyalty program benefits and communication, ensuring compliance with industry standards, personalization, analytics services, security and performance monitoring, maintaining and servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing. We strive to contractually prohibit these service providers and business partners from retaining, using, or disclosing your confidential personal information for any purpose other than performing agreed upon services for us.

(c)  When We Work on Business Transactions – If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

(d)  When Sharing Helps Us Protect Safety and Lawful Interests – We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of 鶹 or our customers or partners.

(e)  When You Give Consent – We may share information about you with other companies if you give us permission or direct us to share the information.

(f)  When You Post on Our Websites – If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites.  We are not responsible for the information you choose to submit in these public areas.


7. Cookies, Web Beacons, and Similar Technologies

We and others may use a variety of technologies to collect information about your device and use of our websites and mobile applications. These technologies include first- and third-party cookies, web beacons, JavaScript, entity tags, and HTML local storage. Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control other technologies. For more information on exercising your preferences in relation to cookies and similar technologies, please see the section of this Notice titled “Your Choices & Rights”.

You may be able to reject cookies, web beacons, entity tags and HTML5 local storage by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed, or allow you to remove or reject the use or installation of certain technologies altogether. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser or review the instructions provided by the following browsers: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile; and Android browser.

Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s App Choices mobile application opt-out offering at https://youradchoices.com/appchoices.

Taken together, these technologies help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.

8. How We Protect Your Information

鶹 uses reasonable technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including personal information, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices.

9. Retention

鶹 stores information as reasonably necessary and proportionate to accomplish the purposes identified in this Notice based on criteria such as the length of time we need to provide the services to you, and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. Our retention of your information is governed by applicable law. 

The personal information that you provide us is stored and processed on servers owned by 鶹 and other companies in the United States, Canada or elsewhere around the world, including locations outside of the country or jurisdiction where you are located. Regardless of the company or person who processes your information and where it is processed, we will take steps to transfer and protect your information through appropriate safeguards in accordance with applicable data protection laws and this Notice.

10. Children’s Privacy

We do not intend for our websites or online services to be used by anyone under the age of 13. We do not knowingly collect, sell, or share information of consumers between the ages of 13 – 16.  If you are a parent or guardian and believe we may have collected information about your child, please contact us immediately as described in the “Contact Us” section of this Notice. For more information, please see our Terms of Use. 

11. 鶹 Wi-Fi

Many 鶹 stores support providing you access to wireless internet (WiFi) at no charge. For any such WiFi access, please carefully review the terms of use listed on the activation page prior to accepting and connecting.

12. Your Choices & Rights, including State-Specific Rights  

(a)  Your Choices

If you use the 鶹 App features described above, you consent to the transmission of your user information to 鶹 and/or its agents, and authorize 鶹 and/or its agents, to record, process, and store such user information as necessary for administering the 鶹 App features and for purposes described in this Notice.

(b)  Your Rights, including State-Specific Rights

Depending on where you live (including California, Colorado, Connecticut, Nevada, Utah, Virginia, and Washington), you may be entitled to certain rights with respect to your personal information, as described below.

Requests for U.S. residents should be submitted through this form .

Request for Canadian residents should be submitted through this form .

U.S. and Canadian residents may also submit request by calling 1-800-STARBUC (782-7282).  Once we receive your request, we may verify it by requesting information sufficient to confirm your identity.  You may be entitled to submit a request through an authorized agent or to appeal a refusal to take action on your request.  To designate an authorized agent to exercise your rights, we will require written proof that the authorized agent has been authorized to act on your behalf or a copy of the power-of-attorney document granting that right.

If you are an authorized agent or you are submitting a request on behalf of a customer, please submit your request through this form or via email to privacy@starbucks.com.

(c)  Other California Rights

  • If you are a California resident, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes. To request a notice, please submit your request by postal mail to: 鶹, P.O. Box 20430, Augusta, GA 30916
  • Some web browsers have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser “Do Not Track” signals, as there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Notice.

(d)  Privacy Metrics

Privacy Rights Metrics (January 2024 – December 2024) – Includes requests from the United States and Canada:

Right to Know
•  Requests Received – 1,237
•  Requests Complete – 463
•  Requests unable to be completed* – 760
•  Average completion time – 7 days

Right to Delete
•  Requests Received – 3,513
•  Requests Complete – 1,948
•  Requests unable to be completed* – 1,514
•  Average completion time – 11 days

*Requests may be unable to be completed due to factors such as inability to verify the customer, duplicate requests, or no information is found.

13.  Notice of Financial Incentive & 鶹® Rewards

鶹® Rewards is one way in which 鶹 endeavors to reward and thank loyal customers for patronizing our business and purchasing 鶹 products.  鶹® Rewards members opt in by signing up for Rewards online or through the 鶹 App and are able to earn and accumulate "Stars" that can be redeemed for 鶹® Rewards benefits at participating 鶹 stores. If you would like to become a 鶹® Rewards member, please see the 鶹 Rewards Terms of Use available at /rewards/terms.

鶹 collects and uses the categories of personal information described in the “Information We Collect” section, including information you voluntarily provide us (such as your name and email), information we collect automatically, and information from other sources to operate the 鶹® Rewards loyalty program, including to send you promotions, content, and special offers and the other uses described in this Notice.  We work with many service providers and business partners to offer the benefits of our 鶹® Rewards loyalty program.  Those partners may fall into the following categories: delivery partners, 鶹 global licensees, subsidiaries, and affiliates, and or service providers and business partners.  You can learn about the business partners with whom we share your information by referring to the “How We Disclose Your Information” section.  鶹 does not assign monetary value for the information we collect through the 鶹® Rewards loyalty program when sending email communications.  You may opt out of receiving promotional emails at any time by adjusting your 鶹 online account settings, or by clicking the “unsubscribe” link included within any promotional emails we send you. Participation in 鶹® Rewards is voluntary, and you may withdraw from the 鶹® Rewards loyalty program by visiting the Account section in the 鶹 App, by requesting deletion of your information by filling out this form , or by calling 鶹 customer service. Please note that by withdrawing from 鶹® Rewards, you will no longer have access to your 鶹® Rewards account, but you can otherwise continue to use the 鶹 app. All points and rewards you have earned until the time of withdrawal will no longer be available.  As previously shared, to communicate and provide services to you through the 鶹® Rewards loyalty program, we need to use your personal information. Therefore, if you choose to delete your personal information from the 鶹® Rewards loyalty program, we can no longer provide you with services through this loyalty program. 

Based on our reasonable and good faith estimate, we receive value from 鶹® Rewards in increased customer loyalty and patronage, though any value will vary by 鶹® Rewards member depending on purchases made, which offers a member takes advantage of, and many other factors.

This section provides general information about how 鶹 collects, stores, uses, transfers and otherwise processes personal data in or from certain countries in the European Economic Area, the United Kingdom, and Switzerland (together, for purposes of this section of this Notice, “EEA”), in accordance with the General Data Protection Regulation (GDPR) and its local implementations. This section does not supersede the applicability of any privacy policy found on the website of an EEA-based 鶹 affiliate with whom you have engaged, as that entity would be the data controller with respect to your personal data and the entity to which your data subject rights requests should be directed.

(a)  Lawful Bases of Processing – Where a 鶹 entity is acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in this Notice, we must have a lawful basis for processing for doing so. Our lawful bases for processing personal data include:

You can withdraw your consent at any time by modifying your promotional preferences in your 鶹 user account online, or by contacting us as described in the “Contact Us” section below.

(b)  Your EEA Data Subject Rights – Under certain circumstances, by law you have the right to:

To exercise any of these rights, please see the “Your Choices & Rights” section, or contact us as set forth in the “Contact Us” section below and specify which GDPR privacy right(s) you wish to exercise. We must verify your identity in order to honor your request, which we will respond to within 30 days of receipt.

(c)  Retention – As described in the “Retention” section, as a general rule, we keep your data for only as long as it is needed to complete the purpose for which it was collected or as required by law. We may need to keep your data for longer than our specified retention periods to honor your requests, including to continue keeping you opted out of marketing emails, or to comply with legal, regulatory, accounting or other obligations.

(d)  Transfers Outside the EEA – Your personal information may be transferred to, stored, and processed in a country other than the one in which it was collected, including the United States.  It may also be processed by staff operating outside the EEA who work for 鶹 or for our third-party service providers. In such cases, we will take appropriate steps to ensure an adequate level of data protection of the recipient as required under the GDPR and as described in this Notice.

(e)  Complaints – If you have any issues with our compliance, you have the right to lodge a complaint with an EEA supervisory authority (link). We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry first to us per the “Contact Us” section below, or to our U.S.-based third-party dispute resolution provider (free of charge) at You may also contact our Data Protection Officer (“DPO”) at any time at privacy@starbucks.com .

15. Participation in the Data Privacy Framework

鶹 complies with in the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. 鶹 has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) under the UK Extension to the EU-U.S. DPF. 鶹 has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Notice and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit .

鶹 is responsible for the processing of personal data it receives under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF and subsequently transfers to a third party acting as an agent on its behalf.

鶹 complies with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF Principles for all onward transfers of personal data from the EU, the UK, and Switzerland, including the onward transfer liability provisions.

The Federal Trade Commission has jurisdiction over 鶹’ compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. In certain situations, 鶹 may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, 鶹 commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to TRUSTe, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit for more information or to file a complaint. These dispute resolution services are provided at no cost to you.

For complaints regarding EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website .

16. Contact Us

We welcome your questions, comments and concerns about privacy. You can contact 鶹 Customer Service online at (by phone at 800- (782-7282), or by postal mail at: 鶹 Customer Service, 鶹, P.O. Box 549, Fort Smith, AR 72902.

You may reach our Global Privacy Department and our Data Protection Officer at privacy@starbucks.com.

Additional contact information may be found below for various 鶹 entities.

    • Country – Canada
      • Entity Name – 鶹 Corporation (Canada)
      • Entity Address – P.O. Box 20430, Augusta, GA 30916 USA
      • Additional Contact (If Any) –
        • Customer Service
          • 800-Starbuc (782-7282)
    • Country – France
      • Entity Name – 鶹 Coffee France SAS
      • Entity Address – 38 rue des Jeûneurs, 75002 Paris
      • Additional Contact (If Any) –
    • Country – Germany
      • Entity Name – AmRest Coffee Deutschland Sp. Z oo & Co. KG
      • Entity Address – Dachauser Strasse 6, 80335, Munich
      • Additional Contact (If Any) –
    • Country – U.K.
      • Entity Name – 鶹 (UK) Limited
      • Entity Address – Building 4 Chiswick Park, 566 Chiswick High Road, London, W4 5YE
      • Additional Contact (If Any) –
        • Customer Support
          • Please contact our U.K. Customer Care team .
          • +443330050449 or +442088345050 (app)
    • Country – U.S.
      • Entity Name – 鶹 Reserve
      • Entity Address – 鶹, P.O. Box 20430, Augusta, GA 30916
      • Additional Contact (If Any) –
      • Customer Service
        • 800-Starbuc (782-7282)